Careers

Mission

Our mission is to offer high-quality, educational and dreamy bicycling itineraries that celebrate the diversity of native people and their landscape.

As a specialized “boutique” tour operator since 1988, we provide the most authentic, unique and exciting vacations in the adventure travel industry. Our well-crafted educational trips in (just to name a few) Italy, France, Spain, Austria, Belgium, New England and beyond are active immersions into local art, language, music and, of course, delicious cuisine. By combining legendary service and rare cultural experiences, our Ciclismo philosophy continues to energize and transform each and every guest.

We warmly embrace our active-travel niche and family-style company culture. Our strengths and excellent reputation lie in our years of active travel expertise, superior and personalized customer service, and multi-talented staff and members of our tour leadership team. Our entire Ciclismo US and Italian base and bilingual guides are passionate about doing things the Ciclismo way-with a sense of fun, creativity and total dedication to quality.

Available Positions

US Office Application Instructions

We accept applications on a rolling basis in case a position opens up mid-season. Please send a copy of your resume, a cover letter, and two references to info@ciclismoclassico.com

Marketing Manager

The Marketing Manager is responsible for creating, executing and measuring successful marketing programs that drive and convert leads.

This position requires a blend of digital marketing, lead generation, and content creation skills with hands-on experience and a proven ability to manage to milestones and goals, while increasing “lead to opportunity” volume, velocity and quality. You will manage digital platforms and key channels used to promote the bicycle and adventure travel business, and utilize analytics to understand and report out on metrics / ROI from campaigns. This individual will help educate the team on best practices in digital marketing, web content management, and web optimization, email campaigns, and will also be responsible for driving the development of new exciting content including web pages, trip itineraries, blogs, videos, press releases, and partner proposals.

This is a fantastic opportunity for a resourceful, success driven, and entrepreneurial individual who is passionate about the travel business and the growing world of recreational bicycling.

The ideal candidate will have relevant experience in marketing in the adventure travel/ lifestyle industry, with prior success planning and executing programs utilizing specific marketing strategies. The Marketing Manager will have a proven track record of running campaigns that result in improved marketing productivity and growth of the sales pipeline. This individual requires a strong track record of hands-on experience and driving successful campaign results. The right candidate thrives on the metrics, reporting and processes of B2C marketing and effecting change to grow businesses.

You’ll have a creative eye and an aesthetic that guarantees that our brand visually rocks above the rest. You will manage a small marketing team towards high productivity and ROI and interact with the sales team and Ciclismo ambassadors to ensure that leads convert. You’ll are an exceptional writer and storyteller who can transform ideas that engage our audience into compelling content.

You’ll travel and bicycle to beautiful places, experience our Ciclismo tours and meet our wonderful guests. You’ll network with our cycling and travel vendors, be involved with local and national cycling events and be promoting a “product” that has been transforming lives and making the world a better place, one pedal stroke at a time since 1989. Our working environment is casual, supports cycling to work and taking ride breaks on the Minute Man bike path, three blocks away.

Responsibilities

  • Lead generation and conversion to achieve annual sales targets
  • Manage the marketing team to execute the tactics and drivers to campaign results
  • Develop and manage the execution of campaigns and tactics that meet objectives across email marketing, physical events, content syndication, SEO, surveys, customized demand generation programs and additional channels as necessary.
  • Develop and execute nurturing programs for early and mid-stage leads.
  • Manage content strategy and assets, utilizing them for maximum impact across the buyer journey.
  • Develop press releases, blog posts, white papers, and other marketing collateral.
  • Plan and coordinate trade shows, workshops, and executive-level networking events.
  • Ensure effective implementation and configuration of CRM, and websites to align with internal processes, segmentation and metrics.
  • Contribute to the optimization of the website as a lead generation channel.
  • Capture and analyze key metrics, providing post campaign analyses and reporting, working with the business development and sales teams to optimize performance and ROI for all marketing programs.
  • Leverage marketing automation – to develop, launch, manage and measure lead generation and lead nurturing campaigns.
  • Own and manage the day-to-day operation of marketing automation processes and tools, which includes data import, data management, customer segmentation and targeting activities as well as KPIs and reporting.
  • Manage and align with the business development and sales teams to ensure proper transfer and measurement of leads across the full sales funnel.
  • Manage paid social and other media buys for measurable impact.
  • Grow audiences & leads through inbound methodology.
  • Review new technologies to keep the company at the forefront of developments in digital marketing.

Requirements/Qualifications

  • Bachelor’s degree
  • 4+ years of marketing experience
  • Direct Ciclismo Classico marketing events
  • Produce weekly reports on marketing results for the senior management and sales teams
  • Plan and develop the world class storytelling power of the Ciclismo brand through the creation, use and selection of stunning photography, art and videos

The Marketing Manager will report directly to the Founder and be networking within one of the fastest growing, rewarding and most exciting niches of the travel industry.

Desired Skills & Experience

  • Outstanding verbal and written communications skills
  • Creative with business disciplines
  • Demonstrated understanding of core marketing and pipeline metrics
  • Excellent attention to detail and the ability to effectively multi-task while driving results
  • Agile; thrives in a fast-paced, small company setting
  • Excellent interpersonal skills and eagerness to work as a member of the team while providing leadership through creativity, tenacity, flexibility, dependability
  • Exceptional communicator – visual, written, and verbal
  • Data and results-driven
  • Knowledge of the adventure travel industry and/or extensive personal travel.

APPLICATION REQUIREMENTS

Please submit a cover letter to info@ciclismoclassico.com that speaks to why you are interested in joining the Ciclismo Classico team and why your digital marketing experience will take us to the next level. Please speak to your passion for cycling and travel and include links to any of your recent visual and written creative work.

 

Tour Guide

Hiring window is November to March – see Tour Leader Application Instructions below

Tour Leader Application Instructions

Applications
Thanks for your interest in Ciclismo Classico! If you are interested in applying for a Tour Leader position for our tours we encourage you to submit your resume and fill the application form. Our normal hiring period for guides is November 1st to February 28th

Tour Leader Requirements
There are a number of qualifications that we look for when we hire tour leaders. We suggest that all applicants review the following list, which will help you decide if you have the necessary skills, personality and experience to join Ciclismo.

COMMITMENT TO SERVICE
The bottom line is that this job is about people: it’s a fun job but it’s not your vacation, it’s a service position. Our guests are special people and it is a privilege to be their hosts, teachers and coaches. They have high expectations for service: your job is to guarantee that all the guests are SAFE, HAPPY, and having the greatest time of their life at all times.

BE A TEAM PLAYER
You’ll work in a team, and you’ll share with your co-Leader long hours of work. The quality of your working relationship can affect the spirit of the tour. You’ll need to communicate well, be sensitive to and adapt to different styles of work and life, in order to find the best balance with your co-Leader: remember the goal is not to shine personally, but to run a great trip!

SELF-ORGANIZATION
Each day you have to perform many tasks in the most effective way and you are in charge of lots of information; you have to keep track of all aspects and fill in detailed reports at the end of the trip, therefore we require Leaders to possess basic computer skills, like using a word processor and electronic spreadsheets.

PATIENCE, FLEXIBILITY, CREATIVITY in problem solving
While we have planned each day’s events, something will not go as planned: you need to know that things change at a moment’s notice. You should be able to confront obstacles and take a positive plan of action; even in moments of stress, you must be able ready to dive into an optional plan with zest and confidence, taking a situation and making the best of it.

PUBLIC RELATIONS SKILLS
For hotels, restaurants, grocery stores and the general public. Although we want to do our best to please our customers, don’t forget that we are guests in Italy and Europe, and must respect each country and its culture.

PASSION FOR ITALY and EUROPE
Our tours are not just vacations, they are a quality experience and cultural immersion. You should have a deep knowledge of the culture and the people, and the desire to teach and share this with guests: you are expected to be prepared to answer questions about Italian and European culture, history and art, and to get guests involved in the local culture and history. Being resident in Italy or in the European country that you apply to lead trips in, constitutes preferential requirement.

ABILITY TO SPEAK ENGLISH and A EUROPEAN LANGUAGE
We require you speak English at a good level, AND Italian or other European language if you apply for our European departures. You should also be comfortable speaking in front of a group.

BIKE RIDING and MECHANIC SKILLS
You should possess good bike riding skills, the ability to coach other cyclists and be aware of all cyclist’s safety on the road. You should be able to perform basic maintenance and repairs, and to deal with bike mechanics for major problems.

DRIVING SKILLS
All Tour Leaders are required to drive a stick shift, 9-seat van and will alternate driving responsibilities with other Tour Leaders. Think seriously if you feel comfortable about driving a van loaded with luggage and bikes on Italian roads.

FIRST AID CERTIFICATION
All Tour Leaders are required to have an updated First Aid certificate.

Guide Training
Every Tour Leader whose application has been selected, will be called by our staff and eventually invited to a spring training camp of a few days, in Italy, where will receive the basic training for our job and, at the same time, will have the chance to show “on the field” his/her skills, for a final selection.
Once assigned to a trip, a new tour leader will do a “pre-tour” of the itinerary, with a senior tour leader that will explain in details all the aspects of the specific trip and of the Tour Leader role at Ciclismo Classico.

If you think you have what it takes to guide for Ciclismo Classico please fill out the form below:

  • Drop files here or
    Accepted file types: pdf, doc, docx, odf.
    Submissions without a Cover Letter will not be considered.